In Bollywood when an upcoming movie is all set for release then we find star all over promoting it in talk shows or on serials. Now a day’s promoting a movie place a vital role for success and various techniques have been implemented to attract audience. Below is the list of few Bollywood movies that went above and beyond to promote their cinema.
Bollywood most awaited movie which is set to release on December 18, 2015 has already attracted audience. Sanjay Leela Bhansali who is well known for huge and grant sets to showcase the movie also took different measures for grand promotion. The movie has released an animated web series on Bajirao to market the movie.
Tamasha which was released on November 27, 2015 did not receive a positive talk. The lead pair Ranbir Kapoor and Deepika Padukone promoting the film in a different manner, they ditched their flight tickets and travelled in a train from Mumbai to Delhi along with the director Imtiaz Ali.
Super star of Bollywood Amitabh Bachchan starrer film need not do much promotion, expectations will already be raised hearing the name. Though he had a huge fans fallowing he some time put an extra effect in promoting the films, for advertising the movie Rann he even read the news for Zoom TV.
The movie has not done well at the box office but the leading actors have promoted the movie differently. They went around Mumbai and inked the walls to advertise the movie and done some cool stunts as well.
Vidya Balan who was playing lead role in the movie took all the measures to immerse herself in the character. As a promotional activity the actress stood at railways station looking for her missing husband for the film.
The super hit movie 2 States which stars Arjun Kapoor and Alia Bhatt in lead roles have promoted the film in the most dramatic way on social media. Alia took a step ahead and tweeted her wedding invite to promote the movie.
For promoting the movie lead actors went on a foodie trail PAN India and promoted the movie by tasting various dishes.
For the movie they followed a new marketing technology, they took the concept of gaming and having its own game released on PS2 and PS3.
Chance Pe Dance
The film stars Shahid and Genelia in the leading roles. If you have watched the movie, Shahid will not have money to rent a house and he will be staying in the car and teaching dance in nearby school. As a part of the promotion, both the stars have spent a night in the car.