Bollywood MR Perfectionist Aamir Khan who has been the brand ambassadors of the Incredible India campaign since a decade has been removed. His contract has been discontinued earlier this month due to his intolerance comments. As per latest reports, Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign.
It is also heard that Amitabh and Priyanka haven’t charged any penny for 3 years contract. Tourism Minister Mahesh Sharma claimed that it is a simple matter and said, “Our contract was with the McCann Worldwide agency for 'Atithi Devo Bhava' campaign. The agency had hired Aamir for the job. Now the contract with the agency is over. Ministry has not hired Aamir... It was the agency which has hired him. Since the contract with the agency is no more, automatically the arrangement with the actor no longer exists.”
The buzz is also that Amitabh Bachchan name was suggested by the government and he is also the brand ambassador of Gujarat Tourism. Meanwhile, Aamir said that its government decision whom them want to be the brand ambassador for any campaign. "I respect the decision of the government to discontinue with my services," he said.